A number of people have viewed my previously worded question on this topic, but so far only one, a student from my own institution, has attempted an answer. So I’m rephrasing the question in the hope of encouraging colleagues, particularly (but not only) from outside my own institution and field, to debate it: I’ve been pondering for some time why some research developments in applied linguistics attract much more negative critique from within the academy than others do, and why a substantial amount of this critique derives from opinion rather than research-based evidence, which I assume does not happen in the natural sciences. ELF research is probably the most recent development in this respect. But others have also been subject to such critique in previous years, e.g., World Englishes when its scholars first argued that postcolonial Englishes had as much right to be called English varieties as those from mother tongue English countries; and CDA when scholars first presented their new approach to discourse. I’d be very interested to hear colleagues’ interpretations of why this might be.