If I am driving (or walking or flying) my goal is usually to go from point A to point B (that distance is fixed) and I am interested in how long that will take. If I need to go 45 miles, I want to know how long this will take if driving at say 30mph. I can divide 45 by 30 to get 1.5 hours, but wouldn't it be simpler (require multiplication rather than division, and this impacts other calculations too, like figuring out the mean over a long trip from several means of individual days) to have the metric in say minutes per mile (so 30mph is 2 minutes per mile, and 2x45 is 90 minutes). This question is like why many argue that using volume/distance for gas mileage (as in some countries) makes more sense than distance/volume (like MPG or liters per kilometer in lots more countries).