Research involving information processing stream literature, for example.
JCR describes itself as primarily academic rather than managerial; its focus is on understanding and explaining consumers' behaviour rather than identifying how that behaviour might be of interest / use to managers. Hence, whilst there are implications sections in JCR papers, they don't have managerial implications sections.
thanks for ur reply.
Few more questions ill put across out of curiosity !!
If one has to show the managerial relevance (like its mandatory), then how should they refer to this journal's contribution to the theory (or look for other journals).
How does one deal with the questions related to the relevance of the consumer research (in terms) of their implementation, by the managers (or broad audience).
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