Why is it that online social media, popular among children and adolescents, continues to use algorithms that promote not only positive but also negative content? Is it just a matter of increasing the reach of the dissemination of certain content, entries, posts, comments, tags, promotional banners, advertising videos, etc. in order to generate higher viewership, more views of certain posts, in order to increase the rates of financial payments for advertisements posted on social media sites, in order to increase the already huge profits of the owners of these sites? Should social media sites pay for recovery, treatment of mental disorders caused by the hejterity directed against them on online social media, maintenance of rehab clinics for treating children and adolescents from online social media addiction, etc.?
Algorithms that promote both positive and negative content on social media, especially popular among children and adolescents, are the result of complex mechanisms of the platforms and their business model. These algorithms are designed to maximize user engagement, which translates into increased time spent on the platform, more ad impressions and higher profits for portal owners. Unfortunately, one of the side effects of these strategies is the promotion of controversial or negative content, which often generates stronger emotions such as anger, fear or outrage. This type of content tends to spread quickly, as users are eager to comment, share and engage with it, which increases its reach.
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Dariusz Prokopowicz