To formulate equations that can better describe the Feynman rules, we rewrite the Lagrangian that describes a particular field equation by choosing an arbitrary ground state of the vacuum. By doing so, we hide or break from the symmetry of the vacuum, and in return we get numerous things such as Goldstone bosons and/or various coupling terms.
This may just be a mathematical convenience but I am led to believe that these symmetries of the vacuum are broken frequently, giving us interactions that involve particles on and off the mass shell. I do not think that there is a correct answer (at present time), but why do you think symmetries are broken in nature?