1) Does this have something to do with aesthetics? Because engineers like the relative uniformity of an equiripple response, as opposed to the more 'organic' response of other methods.
2) Is it because an equiripple design allows the maximum error to be quoted as a design parameter?
3) Does it have something to do with robustness and L-Inf norms? Because the maximum error is minimized.
4) ... (Others?)
The price paid for these features is that the overall error, or deviation from the desired response, is greater than what is achievable by simply minimizing the (integral or sampled) error function, possibly weighted by some function.
If it is possible to reduce the error in some parts of the the spectrum, for an FIR or an IIR filter, then why not do it? Is non uniformity really that objectionable?
I would be interested to hear your thought on this.