Dear colleagues. I have a challenging question and cannot find the answer in the literature yet. As you know, in social sciences, the face validity of the scales is supposed to be checked by expert judges. In reality in business science, they rarely are (Hardesty and Bearden, 2004).

Question: when they are, who are the expert judges? My hypothesis is that they are very frequently peers (researchers, professors, PhD students) and rarely "end-users", like consumers or patients etc.

Could anyone help me in confirming that hypothesis or not?

Thanks.

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