Do you know what organic stands for? Why is the concept of organic food becoming popular in Pakistan especially big cities such as Lahore, Islamabad and Karachi? Do you know that organic food is rich in antioxidants and boost the immune system thus impact the overall health of an individual? Organic food is an emerging concept in Pakistan and it is available on most of the super markets but, how to determine the authenticity and availability of organic food? The benefits of organic food can only reach every Pakistani household if really understand the barriers and values associated with organic food consumption in Pakistan. However, at the moment, we have the only limited understanding of consumption of organic food in Pakistan.
We are going to conduct a research on consumer perception towards organic food in Pakistan