This report aims at providing a strategic management analysis of Alfa Pastry S. A., one of the most important players, operating in the Greek frozen processed food industry. As it happens with most of Greek companies, Alfa operates in a turbulent economic and political environment. At the same time, Greek consumers emphasize on low prices and high quality of food products. Thanks to its quality and innovativeness, Alfa has managed to significantly improve its growth sales since 1998.

This case study starts by briefly presenting the company profile of Alfa Pastry. Then, an analysis of the external and internal environment surrounding the company’s business takes place, paying particular attention to the company’s sources of competitive advantage, its strengths and weaknesses, as well as the dynamics of its external environment that have an impact on Alfa’s strategy. After the analysis, the project summarizes the key points and recommends ways in which the company could confront competition and ensure its future growth. 

https://www.academia.edu/7757790/Strategic_Analysis_of_Greek_Pastry_Industry_Alfa_Pastry_SA_case_study

Conference Paper Strategic Analysis of Greek Pastry Industry: Case Study of A...