I want to define term Happiness and to find where is its place in the concept of sustainable marketing?
you might want to have a look at several statistics, such as the the OECD better life index: http://www.oecdbetterlifeindex.org/
eurostat has some good statistics on the average rating on satisfaction.
How do you define sustainable marketing? This is important, because there are several definitions and the answer to your quastion depends on, what's your understanding of sustainable Marketing.
Best Katharina
Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
There are several indices
1. Gross National Happiness [Electronic resource]. Mode of access http://www.grossnationalhappiness.com/
2. Happy Planet Index [Electronic resource]. Mode of access http://www.happyplanetindex.org/
3. Human Development Index [Electronic resource]. Mode of access http://www.hdr.undp.org/
4. Legatum Prosperity Index [Electronic resource]. Mode of access http://www.prosperity.com/
5. Redefining Progress [Electronic resource]. Mode of access http://rprogress.org/sustainability_indicators/genuine_progress_indicator.htm
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