I am looking for material related to business models supported on exploiting and licensing intellectual property brands. Specifically, I am thinking of brands coming out of "media products" like characters, stories, etc., sometimes they are even called "franchises". Think of Marvel, Harry Potter, Hello Kitty, etc., but also any other business or brand that works with these same foundations.
I teach a Brand Management course where the Licensing business model hasn't had the deserved attention so far, would like to update it.
thank you,
Paulo L
Hi Paulo,
You might ask whether your library has access to Proquest Theses and Dissertations. Here's the link:
https://www.proquest.com/libraries/academic/dissertations-theses/
Have a great day!
--Adrian
Dear Paulo, actually there is not a specific library or journal to business models, however most business journals may have what you are looking for. for e.g. Business Models, Business Strategy and Innovation may depict some of the information you may be seeking. Also you can look at the Systems Research and behavioral science Journal and you may find systemic models depicting some of the information yo are seeking
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