The difference between marketing strategy and marketing tactics lies in their scope, purpose, and execution:

Marketing Strategy – The big-picture plan that defines long-term goals, positioning, and how a company will achieve competitive advantage. It answers "What are we trying to achieve?" and "Why?"

Example: A premium sneaker brand wants to position itself as a symbol of exclusivity and sustainability among Gen Z.

Marketing Tactics – The specific actions taken to implement the strategy. They answer "How will we achieve the strategy?"

Example: The sneaker brand could:

Partner with eco-conscious influencers.

Launch a limited-edition sneaker drop with NFT authentication.

Use TikTok challenges to engage younger consumers.

Key difference: Strategy is the overall plan, while tactics are the specific actions that bring the plan to life.

Rajendra K. Gupta A very interesting and important answer

Marketing Strategy refers to long term planning with target market, specific objectives, Sustainable competitive advantage and positioning .

Marketing tactics include action plan , marketing activities and tasks required for execution.

Very interesting and important answer

Marketing Strategy is the big plan to grow a business, increase sales, build brand value, and attract customers. It focuses on long-term goals and answers:

• What do we want to achieve?

• Why are we doing this?

Marketing Tactics are the specific actions taken to make the strategy work. These include running Facebook ads, sending emails, offering discounts, and promoting products. Tactics help achieve the big plan step by step.

Very interesting and important answer