Health care services are becoming costly and for many difficult to access. In effect the number of people suffering from preventable illnesses and accidents is alarming. There are studies that indicate that ignorance about health is a crosscutting issue that exacerbates ill health irrespective of socio economic differences. Existing theories and models of health communication/education mostly assume that scocio economic status determine health outcomes. The type of illness may vary, but one way or the other the number of people suffering from preventable illness whether chronic and/or communicable diseases, including accidents is increasing irrespective of socio economic status.

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