Dear Thebe Mangope

In Gaborone's informal business sector, creativity serves as a driving force behind innovation, adaptation and survival. Given the dynamic and often unpredictable nature of informal economies, people and businesses rely on creative thinking to overcome challenges, identify opportunities, and differentiate themselves in saturated markets. From crafting unique products and services to designing innovative marketing strategies and finding unconventional solutions to resource constraints, creativity permeates all aspects of the informal sector in Gaborone, allowing businesses to thrive and evolve. in a competitive landscape where traditional structures and resources may be limited.

I hope this helps.

With no particular reference to Gabonese informal sector, generally creativity is an exploration of innovation opportunities through modifications and unprecedented activities that strengthen the survivability of nSMEs , making competition adaptive and responsiveness to customer needs.