There seems to be a tendency among journalists, non-fiction authors and scholars to subtly craft their accounts and case studies so that they conform to what people intuitively expect from a "good story." I've been trying to find some extant research on the subject, but have only managed to find some references to "narrative fallacy/bias" and to some work in journalism studies [1], neurology of narratives [2] and in historiography [3]. I'm sure there have to be some other works and would be glad for any help in locating pertinent research!
[1] Journalism as Storytelling, Coverage as Narrative
ROEH, ITZHAK. The American Behavioral Scientist 33.2 (Nov 1, 1989): 162.
[2] The Neurology of Narrative. Kay Young and Jeffrey L. Saver. SubStance
Vol. 30, No. 1/2, Issue 94/95: Special Issue: On the Origin of Fictions: Interdisciplinary Perspectives (2001), pp. 72-84
[3] White, H. (1973) Metahistory: The Historical Imagination in Nineteenth-Century Europe.