Dear all,

I would like to conduct some research on consumer behaviour and their participation in circular business models (CBM). I hope to gather consumer behaviour insights, relating to factors that impact their willingness to participate in such initiatives.

Examples of CBM are:

• Recovery and Recycling – e.g. fashion brands with take-back management of old clothes for repurposing or recycling
• Product as Services – e.g. electronic goods stores with renting scheme for products

The research intends to determine how consumers can play a bigger role in the circular economy, by way of increasing their participation in CBM. And so I reckon it is necessary to first find out what their current level of awareness, attitudes, and behaviors are towards CBM.

Question 1: As I intend to gather responses via an online survey, what model/principles/guidelines are recommended for the design of this survey? I vaguely understand that sometimes attitudes do not necessarily translate to actual behaviour. E.g. they may have a positive attitude towards a clothes-recycling programme, but may not actually participate in it for various reasons (would like to find out what these reasons are). This is going to be my first attempt at designing such a survey so any useful input and guidance will be greatly appreciated.

Question 2: Once I have these responses, I would like to analyse it further to see if there’s a way to determine/predict the likelihood of them participating in other CBM. Should I be modeling part of the survey as a choice experiment? Would you have any thoughts on this or other recommendations? Would Excel, SPSS etc be useful for this?

I do not have a background in statistics nor am I so familiar with consumer behaviour research at this point. My hope is for some guidance on how I can fine-tune the research methodology and for me to learn plenty from this experience.

Thank you very much for your help.