Dear Dony

Marketing a private university will have to depend on the requirements of the region. For example in our case we have to market our programs in a number of ways:

1. Our recruitment group visits all the schools of the region to explain them about the programs and employment prospects.

2. We arrange periodic visits for the school kids and their parents to come to our department to visit the facilities and clarify any doubts they may have about our programs and prospects.

3. We arrange some summer workshops for students of schools to come and work for a few days in our labs on a specific project to do something tangible.

4. Periodically bring the advisors and counsellors from schools to our department to let them know about our programs.

These may or may not work in your situation. Develop good website with all options and sufficient publicity materials.

Might consider a marketing mix such as going for banner ads and affiliate programs with well known organizations, besides using viral marketing techniques.

Dear Dony

Marketing a private university will have to depend on the requirements of the region. For example in our case we have to market our programs in a number of ways:

1. Our recruitment group visits all the schools of the region to explain them about the programs and employment prospects.

2. We arrange periodic visits for the school kids and their parents to come to our department to visit the facilities and clarify any doubts they may have about our programs and prospects.

3. We arrange some summer workshops for students of schools to come and work for a few days in our labs on a specific project to do something tangible.

4. Periodically bring the advisors and counsellors from schools to our department to let them know about our programs.

These may or may not work in your situation. Develop good website with all options and sufficient publicity materials.

Dear Prof. Nageswara,excellent detail and idea, but we still have to calculate the budget for it.

Dear Prof. Ra'ed, great idea on viral marketing as in soc med is it ? Or another way such as flashmob?

Hi Dony,

Strategic press releases as well as social media could be useful platforms. Also developing a mobile app might be really beneficial since a lot of students use their cell phones as one of the primary modes of accessing information. Check out MIT's mobile app:

https://play.google.com/store/apps/details?id=edu.mit.mitmobile2&hl=en

I believe the reputation of private universities is one of the best strategies taht can result in gaining students.

Can you tell me what you mean by gain students with low cost budget? Does that mean students who are in a different financial bracket. Is the private University and on-line school? Need a bit more information, Dony.

Dear Dr.Marilyn, i mean increase students that enter university but using minimum marketing cost to it.

Yes, Prof .Adel need min marketing cost but what strategy should we have.

Thank you miss Monica , another great idea that i can use.

In France we adopted a particular strategy to gain students with low cost budget for new private university. That is a "formation en alternance". Students with low cost budget are very interested because during their studies they work two days a week in a company. The new private university organizes this "formation en alternance" in agreement with the government.

Dony,

America in inindated with for profit private on-line Universities....driving our Guaranteed Student Loans to the moon and back. They are capitalizing on low overhead, buying into Pro Quest, and other Library bundles (most importantly), and focusing the students on the importance of knowing how to write. (APA style 6th ed). It is quickly becoming a sticky place to be unless the school is committed to excellence, ethics, and not fraudlently marketing the University as Accredited (other than Barney Fife, or the Muppets). Really makes me mad. When I received my first degree at the University of Florida, computers were the size of a small room; we did receive student loans, and we did stay in the library all night six nights a week. I applaud Universities who are looking to "do the right thing", such as you, by asking what is right. I suggest finding the best deal for online library bundles and looking at software deals (there are so many). For instance, I just opened a business and bought a Web design software package. It came with three free months of Web Hosting. We defiantly have a similar bunch of money making schools utilization "formation en alternance". Also, as Dorota suggested, scheduling is attractive to many students who are working and going to school, or those with families. Many are on-line. Some are excellent high standard Universities. Some are two guys that started a University, use the Government Student Loan finances, offer PhD's, have their own Journal, and one can have a PhD in a year. Not my favorite topic, but, true.

Best Regards,

Marilyn

1. In India, students going for private university look for job opportunities after studying the course. So, concentrating on employment prospects of the graduates of your university can be one method.

2. Faculty for online as well as class room courses must be impeccable. The delivery of courses must attract more students.If you want to reduce the cost of teaching, you can look for visiting faculties who are veterans from industries and other reputed educational institutes.

An assessment of your university need to be conducted to scrutinize university capability to offer products and services it intend while matching with the external environment which will include the competition and financial ability of targeted market [students who can pay at low price].

Use of marketing tools is essential to enable derive marketing strategies which can suit your university. It is important to note that, no strategies can be just be copied and apply to you!

Hello Dony, I';m working in private university more that 12 years. Your question is not so easy to be understood with today's university academic model. First of all I call it - verticalization. This means that if you suppose each one study year as a horizontal constructive element from educational program will no longer be active part of the study. All dominant horizontal building elements: mathematics, chemistry, physics, must be allocated in a vertical maner. These building blocks are now becoming stronger vertical pillars. What is most important in this new model is that government will support study cost af all main critical pillars. Thus making the educational cost in private university for fundamental science much smaller, because they will be oriented only to active knowledge that is near to profesional experience. There are some other elements in this strategy, even using government financed programs for fundamental science pillars,there still be study blocks that private university can;t support. These blocks, I can talk only for software and networking engeneering programs, must be provided as an externaly educational programmes, like: Cisco, VMWARE, Microsoft, LPI etc. This is the only way to lower down the entire educational cost. In this model the government will support fundamental sciense, business will support the technical skills nessesary for theys employes and the tax for private university will cover only the expences for academically approved courses. Government regulation must be changed, because university is not a research centre, is not a place for fundamental science (most of universities in countries like Bulgaria). I call this new approach tree way handshake. University-Government-Business, where the shake holder is student. Even this university must accept that private educational programmes must become more open for price change during personal student conditions. Today most of universities provide fixed price model. This model is already removed by most of technological businesses. And again we turn back to government. Suppose how cheap will be if government supports 100 mathematicians, and they are responsible for education in all universities. This is not so easy to be understood by classical education model. But business already changed, why we must wait until newly commerce in educational market will overlap most of university programs. This is much closer reality problem in ICT education, but someone will become reality in mechanical engineering programs. I think that implementation of verticalization model will lower total cost per student more than 65%. Regards, Georgi