We plan to distribute supply chain surveys via personal networks. Do you have any experience to share? I think the point(s) of penetration is important. Credible people and credible websites support the data collection. I plan to use LinkedIn and Facebook.
i Recommend this type of distribution if the subject critical and using LinkedIn if you have the right respondents will be beneficial more than Facebook
Obviously this is more of non-probability sampling, so you must first be aware of the limitations. For example, only people who follow you on Facebook can respond. Only people on your LinkedIn profile can respond. Would this sampling frame be representative enough to ensure you satisfy your research objectives and be able to conclude on a population?
I agree that this would not be a statistically representative sample, so you could not generalize the results. That does not mean that there is no merit, but make sure that the methodology fulfills your goals.
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