The customer responds to strategic marketing (if it is successfully implemented) by opening the checkbook for purchasing the product or service. If strategic marketing is successful, and the company was able to generate sales (achieve their goals), it means the customer perceived the value of product or service through strategic marketing.
Olga Cucaro Mohammed R Ahmed
The true measure of value/benefit/happiness/utility etc., is WTP - Willingness To Pay.
The value perceived by the customer is essentially the added value that the product adds to the competition ...
You can say t is the ratio of price paid to the value received. The problem arises in calculating the value received n monetary terms. If a customer feels he has received goods and services worth more than the price paid , it would be perceived as a good value for money. It depends on the utility of the product in terms of value attributed by the purchaser.
Olga Cucaro
It could be perceived value arising from "customer experience" and engagement with the brand, product, service or image build by the brand owner, market presence or endorsement from reputable and trusted people and entities.
If the product solves some of the problems of customer or marketeer then it is useful
· Customer Solution
· Customer Cost
· Convenience
· Communication
*The right to choose freely
* The right to be informed
* The right to be heard
* The right to be safe
- Product Offering Value
- Pricing Strategy
- Value Chain Strategy
- Integrated Communication Mix Strategy
Everything we want. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
M.Tetvadze