Neuman, W. L. (2013). Social research methods: Qualitative and quantitative approaches. Pearson education.
Denzin, N. K., & Lincoln, Y. S. (2008). The landscape of qualitative research (Vol. 1). Sage.
Shaw, E. (1999). A guide to the qualitative research process: evidence from a small firm study. Qualitative Market Research: An International Journal, 2(2), 59-70.
The presentation of your research findings will depend on your approach. If you have a predetermined structure (e.g. using your research objectives as a structure), your structure will guide you to interrogate your data and present the findings. The other way is that you use your own data to generate the structure; data determines the structure of analysis and presentation of findings. Thematic analysis would be helpful if you choose to use the second approach. Hope this helps.
The following sources may further help, particularly:
(a) the research process (see: Saunders et al, 2009, p. 11);
(b) design and process in qualitative research (see: Flick et al, 2004, pp. 146-152);
(c) best practices in manuscript preparation (see: Chipperfield et al, 2010, p. 1976);
(d) guidelines for authors and reviewers of qualitative studies (see: Malterud, 2001, p. 485).
Branson, R. D. (2004) Anatomy of a research paper, Respiratory care, 49, 10, pp. 1222-1228.
Chipperfield, L., Citrome, L., Clark, J., David, F. S., Enck, R., Evangelista, M., Gonzalez, J., Groves, T., Magrann, J., Mansi, B., Miller, C., Mooney, L. A., Murphy, A., Shelton, J., Walson, P. D. and Weigel, A. (2010) Authors’ Submission Toolkit: A practical guide to getting your research published, Current Medical Research and Opinion, 26, 8, pp. 1967-1982.
Derntl, M. (2014) Basics of research paper writing and publishing, International Journal of Technology Enhanced Learning, 6, 2, pp. 105-123.
Flick, U., von Kardorff, E. and Steinke (2004) A Companion to Qualitative Research. London: SAGE Publications Ltd.
Malterud, K. (2001) Qualitative research: standards, challenges, and guidelines, The lancet, 358, 9280, pp. 483-488.
Reis, S. R. N. and Reis, A. I. (2013) How to write your first scientific paper, Proceedings of the 3rd Interdisciplinary Engineering Design Education Conference : IEDEC 2013, March 4-5, 2013, Santa Clara, California USA, pp. 181-186.
Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students. 5th edn. Harlow, England: Pearson Education Limited.
Varadarajan, P. R. (1996) From the editor: Reflections on research and publishing, Journal of Marketing, 60, 4, pp. 3-6.