Recently, a number of papers have been published regarding location-based services and ads dissemination in VANET; however, there seems no difference between the traditional smart phone-based ads and the VANET-based approach.
Can anybody share thoughts about the significance of VANET-based ads dissemination or ads dissemination using vehicles in VANET when we have perfectly good cellular infrastructure for such ads and location-based services, and these apps are currently being used.
Ads are very easy to block on a smartphone (rooted Android phone + ad blocker = no ads). Advertisement dissemination via VANET is typically aimed at a captive audience (e.g. on taxis, buses and trains) where the ads cannot be blocked. Being location aware (and in many cases, point of departure and arrival and route aware), the ads can be very finely tuned to the captive audience (e.g. you are in a taxi heading for the airport; advertise duty free, airport bars, cafes etc.).
Thank you so much for the reply @Daniel Robert Franklin. It was much appreciated.
I totally agree, but there is more to it. For instance, almost every smart phone has a GPS now a days and in today's GPS, we can set our interests, lets say restaurants, then the service providers sends the ads based on our interest. However, to get this kind of service, we have to give away our location privacy.
Do you think that another significant difference is the ad hoc manner of VANET and the cellular infrastructure? because as far as I know, targeting a certain audience is very hard in cellular networks, but easy in ad hoc networks.
How about the Push/Pull strategy? Usually location-based services use pull strategy (request/response scenario) whereas VANET would logically use Push strategy from service providers standpoint.
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