I believe that the role of media will be demonstrated two phases.
Firstly, it appeals to people who have no knowlege or experience of basic and general contents of natural disasters.
Secondly, inform the people in the areas where the danger of natural disasters are imminant about the datum of natural phenomena and the risk level of disasters caused by them, which change every moment.
Both types of information are necessary and the accuracy and promptness of information are especially important for the second role.
In addition, people need information on securing safe shelter, food, and medical care.
@The role of the media is to build and put into practice a system in which such information can be easily obtained by anyone, at anytime ,on anywhere.
1 If management means to control disasters, it is impossible to defend peoples from all disasters.
2 If natural disaster means that it occurred to cause by natural phenomena, it is impossible to predict how ,where ,when it will occur and to defend from disasters. So, we have no other choice to evacuate for safety shelter or places so far.
3 If we should evacuate for safety shelter or places, we need much of information, for example, disaster risk level of the places you live, latest datum of natural phenomena. Especially, it is very important that we know risk of natural disasters.
4 For these reason, We need to know these information from media.
The media can extinguish a crisis, but they can also escalate it and even initiate it.
"(...)
Many authors understand (describe) communication as crisis communication:
(...)
– external with the media – in two ways, communication directed to the public through the media and communication with the media itself.
(...)
Przemysław Guła writes about it in an interesting and very accurate way: (...) British police officers responsible for contacts with the media in crisis situations used to say “Manage the information before information manages you”, which can be translated as: manage information before it starts managing your activities.
(...)
Pre-emptive actions may reduce the scale of the crisis. It is equally important to continue them during a crisis situation, or to take and continue them during a crisis if it was not possible to implement pre-emptive actions. Such actions must be taken by all bodies within their remit and considered in two aspects – direct communication with the public and communication with the public through the media.
(...)
We should remember that crisis situations are not only those events during which life, health or human property are at risk
– such as natural or human-made disasters, but also those resulting from an incorrectly conducted information policy or the lack of it.
(...)"
https://bibliotekasgsp.locloudhosting.net/files/original/9646640e24c85ec9881a0aaf80ef4d35.pdf , pp. 97-112 :)
The media plays a vital role in the effective management of natural disasters by serving as a critical communication link between authorities, affected communities, and the public at large. Here are some key roles that the media plays in disaster management:
Dissemination of Timely and Accurate Information:The media provides up-to-date information about the disaster, including its location, magnitude, and potential impact. This information helps people make informed decisions about their safety and evacuation.
Early Warning Systems:Media outlets work closely with meteorological agencies and disaster management authorities to disseminate early warnings to the public. These warnings can save lives by giving people time to prepare or evacuate.
Emergency Alerts and Notifications:Through various platforms, such as TV, radio, social media, and mobile apps, the media can broadcast emergency alerts and notifications, informing people about evacuation orders, shelter locations, and safety instructions.
Raising Awareness:The media plays a role in raising awareness about disaster preparedness and risk reduction. They can run educational campaigns to inform the public about what to do before, during, and after a disaster.
Providing Emergency Contact Information:Media outlets share contact information for emergency services, hotlines, and relief agencies, allowing people to seek help or offer assistance to those in need.
Monitoring and Reporting:Journalists on the ground report on the situation, including the extent of damage, rescue operations, and the needs of affected communities. This information helps authorities allocate resources effectively.
Human Interest Stories:Stories of resilience and acts of heroism during disasters can inspire and motivate communities. They remind people of the importance of solidarity and cooperation in times of crisis.
Preventing Misinformation and Panic:Responsible journalism helps prevent the spread of rumors and misinformation that can lead to panic and confusion during a disaster.
Accountability and Oversight:The media can hold authorities accountable for their response to disasters. Investigative reporting can shed light on shortcomings in disaster management and encourage improvements.
Support for Relief Efforts:Media outlets often support relief efforts by organizing fundraising campaigns, connecting donors with organizations, and promoting volunteer opportunities.
Psychological Support:The media can provide psychological support by offering information on coping strategies, resources for mental health support, and stories of hope and recovery.
Communication for Vulnerable Populations:The media plays a crucial role in reaching vulnerable populations, including those with disabilities, non-English speakers, and marginalized communities, to ensure that they receive critical information.
Public Feedback and Engagement:Through open channels, media can facilitate public feedback and engagement, allowing individuals to share their experiences, needs, and concerns with authorities and relief organizations.
In summary, the media acts as a bridge between disaster management authorities, communities, and the public, facilitating the flow of information, support, and resources during natural disasters. Its responsible and ethical reporting is essential for effective disaster response and recovery.