Perhaps this question does not leave many Geologists and Geophysicists perplexed that Plate Tectonics is the engine of change, but the existence of passive and active margins as we know today, it has not always been the same.
This question is somewhat disconcerting for the Geophysicists even today. The best theories offer a range of possibilities: lateral buoyancy contrast (Niu et al, 2003); the role of water (van der Lee et al., 2008); ductile deformation of passive margins (Goren et al., 2008); geodynamic forces such as rifting and plume ascent (Burov and Cloetingh, 2010); higher Moho temperature (Nikolaeva et al., 2011) from numerical models.
Today, there are two mechanisms recognized: induced and spontaneous.
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Best wishes, Mario E. Sigismondi