You can use this site for sample size calculation when comparing two Proportions: http://www.select-statistics.co.uk/sample-size-calculator-two-proportions
and this site when comparing means: http://www.select-statistics.co.uk/sample-size-calculator-two-means
That depends on the expected effect of your intervention based on preliminary data or published studies. If you are expecting a certain amount of increase (e.g. 10) in the mean of the variable of interest, then in the control group you you put the mean of the normal population and in the study group you put the mean+10. With regards to proportions, if you expect a difference of e.g. 20% and you know that the control is e.g. 40% the n the study group will be 60%. You should then put 0.4 for the control and 0.6 for the treatment. Let me know if it is still not clear.