What is the effect for the CTR model, adding the tag-id with the highest number of user clicks/purchases on the item's tag as user-side features?

23 June 2024 1 3K Report

Tomás Ramirez

Incorporating the tag with the highest user engagement (clicks/purchases) as user-side features can significantly enhance the personalization and performance of a CTR model. However, it is crucial to balance this with potential challenges such as data sparsity, overfitting, and increased complexity. Proper data management and regular model evaluation are essential to maximize the benefits of this approach.

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