The method of analysis depends on the research design, questions, and hypotheses. There are also 2 different approaches in doing psychosocial research: Qualitative and Quantitative.

In Quantitative approach, using simple and advanced statistics for coding data and doing the interpretations based on numbers, and only numbers.

However, in Qualitative approach, the researcher depends on text and words, or phenomena observation, lived experience to report the findings and discuss it. Usually numbers used in a very limited level

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. ...Qualitative data collection methods vary using unstructured or semi-structured techniques

In quantitative research, the data produced is always numerical, and it is analysed using mathematical and statistical methods. If there are no numbers involved, then it’s not quantitative research. The most common sources of quantitative data include surveys, observations, and secondary data.

Whereas, qualitative research often involves words or language, but may also use pictures or photographs and observations. The most common sources of qualitative data include interviews, focus groups, Postcards, diaries, and company records.

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. Qualitative methods include focus groups (group discussions), individual interviews, and participation/observations. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population.

What is the qualitative and quantitative methods analysis?

If the question is asking about the data analysis methods in both qualitative & quantitative research i.e. after data is collected & how you are going to analyze them, then the following are my sharing:

Qualitative Data Analysis Methods

For further info about the above 5 methods, please refer to this link from page 39-44:

https://www.slideshare.net/tilahunigatu/qualitative-data-analysis-11895136

Quantitative Data Analysis Methods

For further info about the above methods, please refer to this link:

https://www.slideshare.net/asmasemma/quantitative-data-analysis

Qualitative Study

Research involving analysis of data/information that are descriptive in nature and not readily quantifiable (Sekaran, 2003).

Quantitative Study

Quantitative research usually emphasize quantification in the collection and analysis of data (Bryman & Bell, 2011).

References

Sekaran, U., 2003. Research methods for business: A skill building approach. John Wiley & Sons.

Bryman, A. and Bell, E., 2011. Business research methods. Oxford University Press, USA.

Qualitative analyses, you could find:

Ethnography

Grounded Theory

Phenomenology

Hermeneutics

Content Analysis

Thanks a lot for your sweet comments my colleagues.

With kind regards

Following

You will be subjecting your findings to serious statistical analysis/interpretation in a quantitative study but vivid exploration/description/interpretation with words in qualitative research.

I agree with Dr. Anuradha. The references are also very good for this subject. In plain language, quantitative dwells more on statistical methods while qualitative deals with textual, descriptive methods. Best regards

Dear Dr. Nadhim Obaid Hussein,

The debate on Quantitative/Qualitative divergence and sometimes the dominance of one over the other has a long story; however, the basis which requires the use of one rather the other relies on the essence of the research topic. Clearly, the matter of superiority is illogical. We do not pick a methodology for research; the research purposes determine what methodology would be best fitted for the study. In the simplest of ways, if we are out to scrutinize a phenomenon about which little is realized and you do not realize what to expect, we employ qualitative methods. On the other hand, if we are out to gauge variables utilizing an existing of the self-created questionnaire and then carry out statistical analysis to accept or reject our hypothesis, we may use quantitative methods. We may also want to utilize both in some cases.

There are numerous views on that matter. Some say that qualitative research formulates research questions to be examined in quantitative studies. It would mean that qualitative research is pretty much subsidiary in relation to quantities. Some qualitative scholars would say that their approach is approximately linked to reality whereas quantities are not.

To my knowledge, it’s so cursory to say which one overrides the other one. I myself favor mixed methods and triangulation, however, as time matters a lot it is not appropriate all the time. I choose my research based on the problem I'm going to research and the contribution it will have to the literature review. So as many researchers as many opinions. Personally, I would suggest that both approaches are equitably important and should be interrelated, not severed one from another.

Hi Nadhim,

The following link should provide some insight :

https://books.google.com/books?id=335ZDwAAQBAJ&printsec=frontcover&dq=creswell+qualitative&hl=en&sa=X&ved=0ahUKEwjtqIuO5dfcAhVFOK0KHcQPBP8QuwUILTAA#v=onepage&q=creswell%20qualitative&f=false

Have a great day!

--Adrian