It seems that many choices are torned between the drive for pleasure and our reasoning.
For example, we may know that taking a plane will produced Co2 and contribute to climate change but we also tend to take plane anyway out of the pleasure we get from it (fast travel or reaching remote places). Similar behaviour can be seen about animal products consumption. A lot of indivduals in the west actually want to cut some of their consumption of animal products but in reality the pleasure individual get from their consumption is frequently taking over.
I would like to know what kind of studies/books are out these about this phenomenon. Thanks in advance for your help!