Generative AI, short for Generative Artificial Intelligence, refers to a subset of artificial intelligence that focuses on creating or generating new data, content, or information that is similar to what a human might produce. This type of AI is primarily concerned with the generation of text, images, audio, or other forms of data. Generative AI models are designed to understand and replicate patterns and structures found in existing data, allowing them to create new content that is coherent and often indistinguishable from human-created content.