Please help me to analyse the following questions... In the past research have been claimed that SMEs are tend to preference 'implicit CSR' as refer as moral, value and principle to practice CSR instead of using the term of CSR. however,I adopt the face to face interviews from SMEs of China that they explains CSR for them mean 'sustainable development'..Their understanding are completely different which they 'reject' the idea of CSR based on the past literature... Could anyone please tell me what contributes to people in SMEs associate CSR with 'sustainable development' ???

Any way get to know the SMEs associate to CSR??

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