Hi everyone! I would like to write my bachelor's thesis on a topic that's currently relevant in the sphere of finance, marketing or computer science (or if it's possible a topic concerning all the three fields of interest). Those fields are the same upon which my bachelor is based (Bachelor of Science in Economics, Management and Computer Science).
I've some broad ideas about the topics, for example: the link between brand equity and financial performance; the effects of aggressive marketing on financial markets; the new generation of traders (covid has increase the number of retail investors with no previous experience); machine learning applied to behavioral finance (I really enjoy those last two topics but have no idea on how to connect them).
Obviously any kind of suggestions, regarding new topic (broad or specific) or the development of cited ones would be greatly appreciated.
Thank you in advance!
For marketing students: how does "AI" affect the marketing performance of a business firm?
Role of FDI in the development of economy.
Emerging trends of E-commerce business in.........(name of country.)
Dear Matteo Minnici you can conduct a study on the "How Covid-19 has influenced the online shopping behavior, specially impulse buying"
You may also explore the "Adoption of AI & ML in learning & understanding consumer behavior towards a particular product category".
All the very best in your endevour.
Develop a mobile application that can be used by college students to monitor the financial expenditure.
La macroeconomía es la base para que el mundo funcione y algunos países tienen estrategias financieras que les han permitido crecer a nivel mundial, la mercadotecnia y la informática son medios importantes que contribuyen en los mercados internacionales. Podrias hacer un estudio y escoger algún país en donde estos 3 grandes saberes se conjuntan y han dado excelentes resultados. Puedes buscas asesores externos que te dirijan la tesis y que te ayuden a concretar un tema mas objetivo y centrado ........
What about price discrimination due the lack of adequate protection of personal information.?
A good answer would be: Digital currencies and digital payment - an IT challenge for safe transactions.
We are living in a world dramatically affected by Covid, its impact on financial markets will be a conversation many scholars will be pondering for many years to come. I suggest looking at a specific fiancial sector that was or was not affected and why.
Dear Matteo,
You can also focus on FinTechs as new market players and survey how they disrupt traditional banking. If you like to combine it with marketing you can write for example on the role of FinTech in delivering value for customers.
That would be a topic paper - a thesis is the capstone for a literary Masters Program and the dissertation is for a doctoral program - those are reserved words that hold a special meaning for those particular programs. Since financial data are generally considered to be asymmetric, you might consider the pitfalls of marketing using such financial data in computer matrices associated with big data. That should serve all three fields.
In terms of Marketing, please have look at trends in digital Marketing by Gartner
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