Hi! I am currently in the process of creating a thesis topic and I'm kind of lost as to what theories I can use. I am majoring communication
If I were you I would combine two theories and enlarge my work: cultural and greimás' semiotic . Both of them will provide you elements to analyse beauty and fashion advertisements. Using them you can also analyse the imaginareis behind beauty and its meannings among different cultures.
Sapir-Whorf Hypothesis? "Language determines thought"
i.e. the way we label clothes or clothes lines or what we call pieces of clothing certainly influences our perception of them, & how we see them.
Clothing design is ART. The Semantics — how we use words to describe this art—is integral to how we perceive fashion.
Robin Levenson, author/prof.
Asst. Prof. of Communication Studies
LaGuardia CC, CUNY
Also, there is the area of Visual Communication which could help your study—-how do we perceive Color in various cultures? What about headwear in various climes & cultures? Doesn’t Fashion also relate to Body Types? And the political aspects of how by whom clothes are constructed?
Lots of areas to explore here. The politics of clothing are considered an Ethics issue by some, & Ethics is an area of Comm. Studies too.
Robin Levenson
ACTING CHEKHOV in TRANSLATION: 4 Plays, 100 Ways
published by Peter Lang, Inc.
January 2019
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