Health promotion and health education have provided much information to the public and advocated for healthier public policies, among other issues, yet supporting women to breastfeed infants is still a major challenge. There are data relating the decline in breast feeding with the childhood obesity problem that most societies today are facing. There is clear evidence of the nutritional value of breast milk and the emotional value in bonding, in addition it is the first time in a person's life that they are able to decide how much to eat and when they feel satisfied. While bottle feeding has the risk of overfeeding an infant.