What innovative brand-building strategies can be used by healthcare service providers operating in countries where the law does not allow them to promote their products through media-based promotional tools and public displays and exhibitions ?
Dear Sir, in my opinion, the article: https://www.forbes.com/sites/forbescoachescouncil/2016/08/31/13-key-ways-of-building-a-successful-brand-in-todays-economy/#7351402c1e55 might be interesting for you. In Poland, relationship marketing is crucial. Due to the fact that the physicians decide which products will be recommended to the patients, regional sellers concentrate on building individual relations with them.
Still, the brand strategy is based mainly on value delivery, for all groups - physicians and final customers.
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