The only way to increase citations to articles and books is to give wider publicity to the articles by publishing them online and uploading them into other repositories etc. Citing the articles by authors will depend on the relevancy and the importance of the article.
First of all, the merit and significance of your papers/books are important to get more citations. Secondly, the research stream/s where your works belong to determine the citations possibilities. Some areas are more vibrant than others. Thirdly, more promotion of your paper through the proper channels means more citations.