Dear Muneera al Abdulrazzaq,

In my opinion, the impact of new online media, including social media, on shaping citizens' awareness is already relatively high. Also in raising awareness among Internet users about the SARS-CoV-2 Coronavirus epidemic (causing Covid-19 disease), the impact of social media portals is high. Download-side as well as for other important global issues are the new internet media, including social media portals in recent years dominated the media market, including various media information channels. Especially in knowledge-based economies, where the Internet infrastructure, ICT information technology, Industry 4.0 is more developed, to a greater extent new internet media have started to dominate for at least several years as the main source of information for citizens. I believe that social media websites play a particularly important role in reducing information asymmetries in various fields and disciplines of knowledge, in various branches of the economy, in various markets, etc. Therefore, also in the matter of disseminating scientific knowledge through specialized scientific social media portals such as The Research Gate portal plays an important role in promoting scientific knowledge in the open access formula. Therefore, in the matter of propagating knowledge about Koronavirus, social media portals, including popular social media portals (i.e. Instagram, Facebook, Tweeter, LinkedIn, TikTok, etc.) play an important role. This is particularly important for the rapid dissemination of knowledge on a global scale about the achievements of a particular country in effectively limiting the development of a pandemic through the use of specific instruments and anti-pandemic security systems. In connection with the above, the development of this type of unusual events, cataclysms, unresolved global problems, topics generating many questions to which we do not yet know the answer, such as the Coronavirus pandemic are a source, inspire many discussions conducted on new internet media portals, including social portals the media. On the other hand, the development of social media portals is determined to a large extent by allowing many people to participate in open access discussions. Interesting, current, puzzling topics increase the number of posts and comments posted on social media portals and increase information traffic, which is important for achieving business goals, including the generation of high revenues from displayed ads by companies operating individual social media portals. Of course, there are situations that in some posted posts and comments are entered unconfirmed messages, inconsistent with facts and scientific knowledge as well as so-called fake news. Leading companies should ensure a high level of credibility, reliability and substantiveness of specific content, data and information posted in posts and comments. In practice, however, it is up to the users of social media portals themselves a lot to maintain high standards in terms of reliability, reliability and substantiveness of specific content, data and information posted in posts and comments. Therefore, both companies offering specific information services on the Internet and users of those services should try to apply the principles of corporate social responsibility of their business. In this way, the development of these online information services will also be effective in subsequent years. In the situation of the global serious problem of the Koronavirus pandemic, international cooperation is necessary in many aspects, including research, rapid dissemination of key information, etc. New online media, including social media portals, plays a particularly important role in the rapid dissemination of information. However, not all pandemic information that is published and passed on by social media users is confirmed, objective and scientifically verified. In this respect, it is necessary to improve the control instruments propagated by users of popular social media portals (i.e. Instagram, Facebook, Tweeter, LinkedIn, TikTok, etc.) of information so that these portals contain only or mainly reliable information confirmed with current scientific knowledge, that so-called portals do not function on these portals information noise and misinformation. On the other hand, these control tools must be organized and improved so that they do not limit the constitutional rights of citizens to freedom of opinion and participation in these portals as active users. This type of information policy is broadly consistent with the business goals of technology internet companies that run these above-mentioned popular social media portals and derive income from advertising activities. Therefore, the achievement of the business goals of these one of the largest online companies in the new media sector is implemented to a greater extent if the number of users and their activity on these social media portals increases. Currently, a significant proportion of Internet users have their profiles on popular social media portals. For some social media portals, this is already a large, significant share of active Internet users. Therefore, the market for these new online media is slowly saturating, its apogee in the online media market is reaching its peak, but on the other hand it is still in the growing phase of its share in the online media market. Another important issue regarding the importance of social media portals in the context of propagating specific information is the possibility of using the information contained in posts, comments, etc. of the users of these portals to analyze the sentiment and awareness of Internet users in specific topics. Well, observing during the change of certain types of behavior of users of social media portals, you can analyze the data collected in Big Data according to these observations. For the purposes of this type of analytics, a useful tool can be an analysis of the behavior of users of social media portals based on current posts, entries and comments on specific social media pages, statistical analysis of comments on specific topics of posts. This type of research is carried out by online technology companies that run social media portals and use the results of these studies to develop their viral marketing services, because this field of marketing is a key determinant of revenue generated by these companies from advertising sales on social media portals. The basis of marketing activities conducted in this way are market research conducted by collecting market data from the Internet regarding the offer of individual companies, their competition, demand for specific products and services from Internet users as well as collecting, processing and analyzing this data in Big Data Analytics database and analytical systems. . The process of collecting market data from specific websites can be improved by using 5G technology. In addition, another important issue may be the increase in the importance of social media portals caused by the current pandemic, including the increase in importance in the context of the entire media market and in the context of the entire economy. Well, because of the current pandemic, enterprises operating in many sectors and branches of the economy (e.g. tourism sector companies, hotels, gastronomy, services related to tourism and other e.g. hairdressing, dental, cosmetics, etc.) have seen strong sales declines in the last months products and services. However, there are sectors in which companies are recording sales increases. For example, companies developing sales via the Internet, developing e-commerce, retail chains that offer sales via the Internet, etc. Also, new internet media, including social media portals are a type of media and at the same time a type of companies that note an increase in turnover from advertising activities in the current period pandemic. I conduct research on the above aspects of social media portals development and analytics conducted for the purposes of sentiment analysis using Big Data Analytics technology. The conclusions of the research I published in scientific publications that are available on the Research Gate portal. I invite you to cooperation.

Best Regards, Have a nice day,

Dariusz Prokopowicz

Thank you so much Darius Prokopowicz, this is will benefit me on the study of how activists use social media to create change.

Best regards,

Muneera

أعتقد أن نظريات الاعلام التقليدية لا يمكن الاستغناء عنها بداية من نظريات التأثيو والاتأثير ، ثم نظرية الاستخدامات والاشباعات ، وصولا إلى نظرية نهاية الجماهير

شخصيا أعتقد أننا بحاجة دراسات جادة تزاوج بين النظريات المتعلقة بالوسائل الاعلامية الرقمية وبين التأثير والتأثر وبين طبيعة الجماهير

Well, it depends on the direction you are trying to back up with a theory: cyberactivism, technological determinism, framing and agenda-setting theories could be used. You might want to check: Martha McCaughey & Michael D. Ayers (2003) Cyberactivism: Online Activism in Theory and Practice

In chapter 6 as well as in some opening chapters of my new book Book Contemporary Art Impacts on Scientific, Social, and Cultural...

I refer to (digital) activism, drone art etc.

the theory use it is, actor network theory, or online synchronous interviews, or focus group, or cultural/ mobile pootes.

Dear Muneera al Abdulrazzaq I reccomend seeing this book titled Digital Activism in the Social Media Era https://link.springer.com/book/10.1007%2F978-3-319-40949-8

In addition, this article can help with your research too: Article Digital activism: How social media and dissensus inform theo...