Please suggest the reference for qualitative dimensions of Brand Equity as intangible and qualitative aspects of the brand influence brand equity .
Maybe these research will help:
Article Assessing managerial methods for evaluating place brand equi...
Article Consumer-based brand equity (CBBE) and the role of social me...
https://www.warc.com/fulltext/JAR/6212.htm#:~:text=Consumer%20behavior%20%2D%20measured%20as%20loyalty,to%20do%20to%20get%20it.
Please check this link:
https://www.warc.com/fulltext/JAR/6212.htm
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