Clay has been found useful for production of porous water filter. It is essential to know the relevant properties of clay required to determine suitability of any clay for this application
it would depend on the kind of purification one would like to do, like bio waster water, heavy metal, particulate etc. But speaking in generic term, one would look at porosity and the pressure bearing capacity of the membrane as the starting point
I would recommend the packing density of clay as well as flow rate of water. In other words, the packing efficiency is dictated the particle size distribution used after heat treatment.