In my opinion, an important issue in the application of public relations is the question of the reliability and credibility of the image of a company, enterprise, institution presented to potential clients and customers, including the vision and mission of the company presented, the issues of company ethics and corporate social responsibility, environmental social responsibility, etc., and their real application by a specific economic entity.
What are the problems of applying public relations in developing countries? In brief, some problems of applying public relations in developing countries are:
Poor Understanding of Public Relations Concept, Lack of Specialization in the Profession, Language Barrier, Lack of Technological know-How, Infrastructural Limitations, Lack of Ethics by the Existing Professionals and Organizations and Negative Cultural Habits, Attitudes and Taboos.