Challenges, such as infrastructure, laws, regulations, and culture, limit the global reach of organizations … Clarke, I., & Flaherty, T. (2005). Advances in electronic marketing. Igi Global.

Considering the latest evidence (e.g., Jin, 2018; Limba et al., 2019; Davidavičienė et al., 2019) I would underline the following three strategic issues (among many others):

(a) the criteria for internet marketing assessment ( identify problems faced by business developing internet marketing campaigns, the steps to be taken further to solve them and advance campaign efficacy);

(b) the marketing strategy system under internet background; and

(c) the security aspects in consumer preferences in the electronic environment

One interesting research could be on 'consumer buying behaviour on the net'. Or factors that trigger use of IOT in purchasing.

I would say consumers' rights and data protection are important issues

Dear Friends and Colleagues of RG,

The Internet is on the one hand the main global information medium in which citizens of different countries derive an objective and indoctrinated and purposeful propaganda knowledge on various topics. Currently, there are many examples confirming the thesis about the importance of the Internet for promoting objective information and supporting the democratization of political systems.

On the other hand, the Internet is also becoming the main marketing tool. In the Internet environment, advertising campaigns are conducted, the aim of which is to increase sales of commercially produced and distributed various products and services. Some large, internationally operating corporations and financial institutions thus gain the opportunity to influence public awareness and public opinion in many countries. Sometimes this impact is greater than the impact of social and information campaigns commissioned and coordinated by the governments of individual countries.

Do you agree with my opinion on this matter?

In view of the above, I am asking you the following question: Is the Internet an instrument of media propaganda? What kind of institutions and companies use the Internet as a propaganda tool for their offer addressed to selected segments of recipients of products and services, consumers, citizens of individual countries and the global community?

Please reply

I invite you to the discussion

Thank you very much

Best wishes

Internet is the one place where freedom is possible, but it’s also a place where consensus between all countries for political ruling are almost impossible. It is a place where everything happens, the good and the bad, where everyone and every company has a voice, it is an extremely crowded place, therefore confusion and miss information rules all.

YES! It is a place of Media Propaganda, Cambridge Analytics is a fine example of that, as is the Trump election. It’s become a place of manipulation, where anyone bothers to check the information.

For Marketing, specially advertising, it’s a place where your voice is less and less herd, where the amount of effort to be noticed or have any ROI is higher and higher. Brands will need to surpass advertising and invest in other users interests.

Hi, there are many problems or challenges have been highlighted by researchers such as lack of physical evidence, consumer trust, IT skills, and personal interaction, please see my paper here Article E-Marketing Practices from Jordanian Tourism Agencies Perspe...

Dear Colleagues and Friends from RG,

I suggest continuing the discussion on the following topic:

Application of the Industry 4.0 technology in the processes of improving internet marketing.

The above discussion inspired me to formulate the following question:

What are the possibilities of using Industry 4.0 technology in internet marketing improvement processes?

On the basis of the above considerations and conclusions from the discussion on interesting issues discussed, I formulated the following thesis that in connection with the growing importance of Internet marketing in advertising campaigns of business entities, more and more advertising companies implement innovative, new ICT information technologies and technologies of advanced processing of Big Data Analytics and other technologies typical of the current fourth industrial revolution referred to as Industry 4.0 for the processes of marketing research and improvement of online advertising campaigns. Below I have described the key determinants confirming the formulated research thesis. To the above discussion I would like to add the following conclusion formulated as a summary of my previous considerations on this topic: Improving Internet marketing through the implementation of Industry 4.0 technology.

In the conducted advertising campaigns, an increasing part of the budget is the share of funds allocated to finance online marketing campaigns. The most financial resources in the field of financing Internet marketing campaigns are allocated to displaying posts, spots, films, comments, banners, etc., advertising on social media portals and other portals and websites. Marketing marketing innovations are increasingly used to create new types of instruments, techniques, films, posts, etc., used on the Internet. A significant part of Internet marketing innovations in recent years concern, for example, viral marketing and Real-Time Marketing used very often on social media portals.

In addition, internet marketing innovations that have been used more and more commonly in recent years include techniques for collecting data from various websites for the purposes of analyzing the sentiment of Internet users towards a particular brand of a company, product and / or service offerings, company mission, media recognition of the trademark, etc. by potential consumers. The mentioned development of techniques for collecting large amounts of data leads to the development of analytical technologies for large sets of information in Big Data database systems. The technological progress made in this area is determined by the increase in the scale of applications of ICT and advanced data processing technologies Industry 4.0 in the field of improving techniques and instruments of internet marketing as well as conducted Data Science, Data Analytics, Business Intelligence to improve market research and the economic and marketing environment etc. of a particular company.

The development of information processing technology in the era of the current technological revolution called Industry 4.0 is determined by the use of new information techniques in the field of e-commerce and e-marketing. The current technological revolution referred to as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, Artificial Intelligence, Business Intelligence, Virtual and Augmented Reality and other advanced technologies of Data Mining. On the basis of the development of these new technological solutions, the processes of innovatively organized analyzes of large information collections gathered in Big Data database systems and information processing in the cloud computing for the purposes of applications in such fields as machine learning, Internet of Things, artificial intelligence, Business Intelligence have been dynamically developing in recent years. To this can be added other areas of advanced technologies for analyzing large data sets, such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is carried out according to the V4 concept, i.e. Volume (meaning large number of data), Value (large values ??of specific parameters of the information analyzed), Velocity (high speed of new information appearing) and Variety (high information diversity).

The above-mentioned advanced technologies for processing and analyzing information are increasingly used for the needs of marketing activities of various business entities that advertise their offer on the Internet or analyze the needs in this regard reported by other entities, including companies, corporations, financial and public institutions. More and more commercially operating business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.

More and more companies, banks and other entities need to carry out multi-criteria analyzes on large datasets downloaded from the Internet describing the markets in which they operate and contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, prepare commissioned reports, which are the result of such multi-criteria analyzes of large data sets obtained from various websites and from entries and comments contained on social media portals.

In my opinion, due to the rapid development of social media portals, the importance of visual skills is currently growing. The importance of using tools to create computerized visual instruments for marketing and promotion is growing. Therefore, knowledge on this issue is also developing rapidly and requires organization and the emerging new online media and new types of online visual marketing and advertising tools require precise definition.

In connection with the above, in recent years the importance of the issues of data sentiment analysis obtained from social media portals has been growing in Big Data systems. For many companies, social media portals such as Facebook, Tweeter and others are a source of data on shopping and behavioral preferences used by companies operating in various industries and sectors for the purposes of marketing activities.

In line with the above, in my opinion, due to the growing importance of Internet marketing in advertising campaigns of business entities, more and more advertising companies are implementing innovative, new ICT information technologies and technologies for advanced processing of Big Data Analytics and other technologies typical of the current fourth industrial revolution known as Industry 4.0 to the processes of marketing research and improvement of online advertising campaigns.

Do you agree with me on the above matter?

I conduct research in this area. The conclusions of the research I published in scientific publications that are available on the Research Gate portal. I invite you to cooperation.

In the context of the above considerations, the following key questions arise:

- What kind of companies, in which industries and sectors do the companies obtain information about potential customers of their product and service offerings from the analysis of data sets in Big Data systems, i.e. information about clients obtained from social media portals?

- Is the computerized research process conducted according to the sentiment analysis formula the dominant method of analyzing customer data obtained from social media portals, analysis carried out on data collected in Big Data systems?

- Are the examples of effectively computerized research processes conducted in Big Data systems conducted according to the formula of sentiment analysis analysis of customer data obtained from social media portals published in the scientific literature?

- What technologies typical of the current fourth industrial revolution known as Industry 4.0 are implemented in the processes of marketing research and improvement of online advertising campaigns?

- In connection with the growing importance of Internet marketing in advertising campaigns of business entities, do advertising companies implement innovative, new ICT information technologies and technologies for advanced processing of Big Data Analytics?

- What are the possibilities of using Industry 4.0 technology in internet marketing improvement processes?

- What do you think about this topic?

Please reply.

I invite you to the discussion and scientific cooperation.

Thank you very much.

Best wishes.

Dariusz Prokopowicz

Dear George S Spais, Timira Shukla, Martim Roquette Durão, Mirna Leko-Šimić, Ghazi Al-Weshah, Thank you very much for your inspiring, interesting and highly substantive answer.

I am very glad that an interesting discussion has started. Best wishes, Have a nice day,

Dariusz Prokopowicz

I think you may find it useful to identify a few papers or conceptual models to narrow down the scope of your discussion which would probably make it more useful.

Challenges, such as infrastructure, laws, regulations, and culture, limit the global reach of organizations … Clarke, I., & Flaherty, T. (2005). Advances in electronic marketing. Igi Global.

… security and privacy issues are among challenges in the way of online marketing... Bostanshirin, S. (2014, September). Online marketing: challenges and opportunities. In Proceedings of SOCIOINT14-International Conference on Social Sciences and Humanities, Istanbul, September (pp. 8-10).

Ethical and societal considerations... Wang, X., Xiong, Y., & Zhao, W. (2020). Tobacco control challenges in China: Big data analysis of online tobacco marketing information. International journal of nursing sciences, 7, S52-S60.

Dear صلاح رسول حمزة السلطاني,

Thank you for your answer regarding the issues:

The development of internet marketing

Regards,

Dariusz Prokopowicz

Dear D A Gayan Nayanajith,

Thank you for your comments in this discussion on the determinants of internet marketing development. You have paid attention to selected important issues and determinants of the development of internet marketing.

Regards,

Dariusz Prokopowicz

Information asymmetries and quality of electronic services ... Nazaj, D. (2017). Online Marketing Challenges of Tourism Products in Albania. International Journal of Case Studies, 6(1).

Dear D A Gayan Nayanajith,

Yes, you highlighted an important point in our discussion of the issues: The development of internet marketing.

The issue Information asymmetries and quality of electronic services is important in the context of our discussion.

Best regards, Have a nice day, Stay healthy!

Dariusz Prokopowicz

Digital transformation has been booming and in dramatic development. Digital marketing during COVID-19 has been on the rise and receiving so much attention worldwide.