· It is an original work and not a re-hash or paraphrasing of other people’s work. Plagiarism is a cardinal sin.
· Avoid fake data. There are too many of them.
· Make sure your data, methodology and conclusions are correct.
· Make sure there is enough data for others to replicate your work if they wish so. If your paper cannot be replicated it may be conceded as fabrication. There are plenty of fabricated results.
· Give credit to those who showed you the way.
· Clearly mention the source of your data.
· Your writing should be precise, concise and to the point.