Strategic measures are used to track your progress in achieving your objectives and goals. For example, if your objective is to retain current customers, you’ll ask yourself, “How are we doing toward meeting this particular goal?” The answer to that question is the measure. Measuring the value of a strategy requires combining traditional valuation techniques with others that include future scenarios and the real options for a project to be executed; techniques that will reinforce the crucial relationship between decision making and the creation of economic value.
Strategic decisions are decisions that are made by organizations to achieve their long-term goals and objectives. There are several measures that can be used to evaluate the effectiveness of strategic decisions, including:
Financial Performance: This measures the financial impact of the strategic decision on the organization. It includes measures such as revenue growth, profitability, return on investment, and cash flow.
Market Share: This measures the organization's market share in its industry. A successful strategic decision can lead to an increase in market share and a competitive advantage over rivals.
Customer Satisfaction: This measures how satisfied customers are with the organization's products or services. A successful strategic decision can lead to increased customer satisfaction and loyalty.
Employee Satisfaction: This measures how satisfied employees are with their jobs and the organization. A successful strategic decision can lead to increased employee satisfaction and retention.
Innovation: This measures the organization's ability to innovate and introduce new products or services. A successful strategic decision can lead to increased innovation and differentiation from competitors.
Environmental Impact: This measures the organization's impact on the environment. A successful strategic decision can lead to a reduction in environmental impact and an increase in sustainability.
These measures are important for evaluating the effectiveness of strategic decisions and ensuring that they align with the organization's goals and objectives.
How is a strategic idea evaluated? In this regard, mention Smith and Lewis (2011) and Girotra et al. (2010) who state that a strategic idea is evaluated for its originality and its viability. When talking about its Originality, it is based on its novelty and its non-evidence. When talking about its feasibility, we are talking about whether the idea is workable and can be implemented. I hope the reference of the authors helps you, your work is interesting.
Las decisiones estratégicas se encargan de preparar todas las actividades que conducen el futuro de la empresa, es decir, son las decisiones que se toman para obtener resultados a mediano y largo plazo.
Strategic operational decisions are all decisions that affect the planning, organization, direction and control of the production of goods or services in organizations. The final responsibility for these decisions falls on the operations area and their common purpose is to increase quality, increase productivity, improve customer satisfaction and reduce costs. Finding a sustainable competitive advantage is, in the end, its great strategic objective.