These top 10 important factors to consider when starting a business are; • Your knowledge of the business • Your passion for the business • The target market • The business locations • The economy • Your capital • The Timing and time management • Backup financial plan • Competitors • Profit in the business

market, uniqueness of offering, competitors, growth potential, finance, leadership and management skills, startup skills, risk, including entry risk, strategy

in the above i have assumed an already identified product/ opportunity. alternatively, it is a question about opportunity identification

I agree with Brian Barnard but I think the first one of all is the innovative ideas which guarantee the success and survival of a SMEs business

These top 10 important factors to consider when starting a business are; • Your knowledge of the business • Your passion for the business • The target market • The business locations • The economy • Your capital • The Timing and time management • Backup financial plan • Competitors • Profit in the business

You will find a detailed answer to your question reading the book: https://www.amazon.com/Critical-Success-Factors-Organization-Management/dp/1492833851