Marcelus Pusey, good question. Relevant actions must be taken to protect or preserve the environment. Therefore, I believe these factors largely influence Pro-environmental behavior.
1.Environmental Awareness
2. Socioeconomic Status
3. Social Norms and Values
4. Access to Resources and Infrastructure
5. Psychological Factors
6. Policy and Regulation
7.Environmental Context, etc...
Significantly, understanding these factors is essential for designing effective interventions to promote sustainable behavior in both rural and urban settings.