Thank you Harsh for all the files attached.

Perhaps some of Geert Hofstede's investigations into cultural, particularly the uncertainty avoidance dimension may be of interest to you.

Hello Azhar,

Some cultural factors could work against innovation. A culture that  does not encourage risk taking may not exactly be a good promoter of creativity amongst its people. Herbig (1998) rightly opined that cultures that value and encourage creativity, recognize technical ability and higher education will more likely be successful in the adoption of innovations. 

Herbig, P., & Dunphy, S. (1998). Culture and innovation. Cross Cultural Management: An International Journal, 5(4), 13-21.

Consumer acceptance of innovations: One cultural factor arguably is religion. Certain religions such as Islam frowns on the use of certain new technology innovations. Many medications or medical treatments  are the outcome of technological innovations and certain religions will not accept medical treatments of all kinds...

Thank you Richard, Onyeka and Phil for you views and references. Will certainly go through the references.

Mr.Azhar

Perhaps the following reference would benefit you:

http://www.ssbfnet.com/ojs/index.php/ijfbs/article/download/119/113 A Model of Innovation Resistance by S. Ram

http://www.acrwebsite.org/volumes/6688/volumes/v14/NA-14 S..

Factors Influencing Consumer Resistance to Innovation - Questia

https://www.questia.com/library/journal/1P3-4010320401/factors-influencing-consumer-resistance-to-innovation

Resistance to technological innovations: An examination of the role ...

http://link.springer.com/article/10.1007%2FBF02726504 An exploration of consumer resistance to innovation and its ...

http://lib.cufe.edu.cn/upload_files/other/4_20140605100529_An%20exploration%20of%20consumer%20resistance%20to%20innovation%20and%20its%20antecedents.

Consumer resistance to innovation—a behavioral reasoning ...

https://www.researchgate.net/publication/265643427_Consumer_resistance_to_innovation-a_behavioral_reasoning_perspective

Article Consumer resistance to innovation—a behavioral reasoning perspective

The literature indicates that customer involvement tends to prefer incremental innovations (van der Panne et al., 2003), while radical or disruptive innovation may face resistance from customers (Christensen, 1997).

van der Panne, G., C. van Beers and A. Kleinknecht (2003) “Success and Failure in Innovation: A Literature Review,” International Journal of Innovation Management, vol. 7(3, September), p. 309-338.

Christensen, C.M. (1997) The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA, Harvard Business School Press.

Thank you very much Ms.Noor Abidin and Mr.Kettunen for the answer and the references provided.

This article may give you some ideas:

Eleanor D. Glor, "Codes of Conduct and Generations of Public Servants." International Review of Administrative Sciences (IRAS), Journal of IIAS and CAPAM. 2001. Vol 67 (Sept) (3): 525-41