It seems CSR has now turned on to tourism small enterprises such travel agents and tour operators due to both internal and external pressure. So, what are the critical travel responsibility issues which travel agents and tour operators are expected to provide in line with their role as travel intermediaries?
Last mile agents who are directly dealing with the customers are always been the key players in the tourism supply chain especially in the step 3 and 4 of consumer decision making process. The high variation among these players makes the scenario even more interesting. As the land space of the business is rapidly changing, customers are gaining more bargaining power and with the plethora of information, travel agents job is becoming more challenging. Factors such as sustainability, CSR, concern for environment, ethical behavior etc. are going to impact the travel agents and tour operators and offers a nice avenue for research too.
Thank you so much Amol Dhaigude. You have mentioned of land space of the business is rapidly changing which is right for those still directly dealing with customers. What about the the traditional travel agents and tour operators, are they still relevant in the tourism supply chain with the coming in of online travel agents? What are the CSR activities they need to play to the travellers?
The paramount responsibility of all these are nothing but hospitality , which translate to comfort, healthiness and safety of the travelers
The criteria of Travelife for Tour Operators and Travel Agencies may be helpful to you.The standard integrates both management and performance criteria and is based on leading international sustainability and CSR standards and guidelines.
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