I'm looking for scales to measure the role of Artificial Intelligence in purchasing/consumer behaviour. I'd be glad if you could recommend some valuable papers in this field too. Thanks a lot!
Maybe this article could be of help:
Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice
Article Waiting for a sales renaissance in the fourth industrial rev...
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i would to know some of the research gaps in the artificial intelligence field in most african countries.
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It should be standard journal (Indexed)
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