Basically what scholarly journals do to maximize exposure and find content (authors and papers) is indexing them in data bases and directories, whether they are recognized journals, or new and open access.
At a second level, although it’s also important, is to create a database of authors, scientists and professors of the journal specialty field, either searching directly for them when they publish in other journals, or using their database of subscribers/readers.
Finally there is the Internet and social networks, creating their own pages for being followed by scientists, but I think it is still to be developed. Some journals make their call for papers in their own portals and even in specialized websites; undoubtedly it’ll be part of the future.
http://gaudeamusacademia.com/forum/topics/what-else-can-journals-do-to-maximize-exposure-and-attract-conten
Hi Rafael,
The publishing marketplace is becoming increasingly crowded and competition-focused. Newer publications solicit their potential audience and authors through mass email exposure - but I note that established journals are starting to do the same. The better the targeting, I suppose the more likely that this will result in more submissions. This is more likely the scenario though for less established journals or journals with lower impact factors. On the other hand, very well established journals with good impact factors don't really have to do anything - unless they see their impact factors falling or sales declining.
I agree, there is no doubt that competition is changing the scholarly publishing system, sometimes for the good. For example with open acces movement in academia, which oblige established journals to adapt to this new pressure.
Glad we agree Rafael. However, the established journals with good IF's and good copy will not feel that pressure at the moment; although that could change in the future.
Increasing the perceived quality of the journals and the papers published.
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