Dear colleagues,
I recently have drawn interest in Consumer behavior, and would like to dig deeper into the field. However, I am not an expert in the field. I kindly request guidance from you regarding current issues in the topic. Just to add, through my readings I found some researchers recommending "effects of packaging on consumer perception"; but this was recommended some few years back, and I suppose that it may not be a current issue to concentrate on. Additionally, I would like to get an advice on where I should start. I was informed that the challenge in this area is to get data. If data are secondary, are there public domains where data are available for researches?
You may try Green Consumerism.
https://www.researchgate.net/publication/321586759_Green_Product_and_Consumer_Behavior_An_Analytical_Study
Go through this paper.
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