I am doing a similar research for my master; although I am focusing on the way city branding affects the cityscape. A good starting point is "Reading Retail. A geographical perspective on retailing and consumption spaces" (Wringley and Lowe; 2002). However, as I am about to start my literature review I might have more reading to suggest you. We can keep in contact if you want (and also speak in Italian). 

Dear Mario,

Thanks for asking the question.I must say it is going to be a interesting work.Kindly find few attached article I hope it may help you.I am looking forward for others to answer the question .

Kind Regards

Ramendra

Hi Mario,

Why do you approach it particularly from 'luxury' perspective? What is the reason behind it? Do you believe there needs to be a distinction made.

I would also consider looking at it from design perspective and not necessarily luxury. Because not all luxury needs to be design ,and not all design is luxury. Perhaps that could help in clarifying your research?

Neri

Hi Neri,

I already developed a significant part of the research about luxury brands and several transformations related with their work on the city. Nowadays, the scenario is quite complex. They act as predators, taking advantage of the urban values (central square, etc.) because they have the economic power to achieve the best locations. But at the same time, they use this symbolic value, to invest in peripherical or suburban locations, as traditional real estate investors. Traditionally, an important part of the attractivness of these brands relied on their exclusivity. At the same time, several different examples show that today we are facing off new trends, where in parallel with the exclusion, we have new factors (patronage, etc.). All those element have a strong impact on the city and the space and just few studies are aimed at focus their impacts.

For this reason I am looking for someone who is studing this second aspect, and as I am curating a pubblication about it, I would be happy to recieve suggestions/indications about it. I already pointed up that nowadays we changed our understaindement about luxury and two specialists helped me in defining the contemporary idea of luxury, and I will suggest them to taking in account your suggestion.

Thanks

M.

Hi Mario,

In our major - Luxury Brand Management and Marketing, we use three textbooks to distinguish/define luxury, which may offer a view.  Trading Up by Silverstein & Fiske talks about the move up to premium.  The Luxury Strategy by Kapferer & Bastien discusses what most of us refer to as luxury.  Then Ricca & Robbins in Meta-Luxury take lux to a much higher level.  So this continuum shows that there is quite a range to what people describe as "luxury", as opposed to premium.  Kapferer is probably your best bet.  For example, he would probably classify Burberry now as premium, not luxury.

Robert

Dear Mario,

I was interested by the same topic, as I study the way cities may use sensory marketing to better public places. If you want to conduct studies/observations in different european capitals, I can help you. I live in London and I work in Paris.

I am now researcher (University of Paris Nanterre) but I used to be a marketing manager in luxury brands (LVMH, Jean Paul Gaultier).

Regards,

Caroline

Hello Caroline and Mario,

Perhaps I can be of assistance at some point, since our luxury majors often travel to New York, where we have many alumni interested in luxury.  Also, from a slightly different perspective, the King of Prussia Mall outside of Philadelphia, which I believe is the largest in the US, has a large population of luxury stores (even a Tesla dealer).

Robert

There is a growing importance of Luxury in my country, India.

Unfortunately, luxury is decreased and increased prices in my country, Iraq.

Los lujos decrecen y los precios aumentan. Es la tendencia internacional por la situación económica internacional que fue notablemente afectada por la Covid 19