World Tourism Day Rahul Jain highlights the global importance of tourism. It underscores the role of tourism in driving economic growth and creating job opportunities, while also emphasising the need for sustainable practices to preserve the natural and cultural heritage of our planet. This year's theme, "Tourism and Green Investments," stresses the need for investing in sustainable tourism initiatives. These initiatives not only seek to minimize the negative impacts of tourism on the environment, but also aim to instill a sense of respect for local cultures and practices, contribute to economic development, and ensure a brighter future for everyone.

World Tourism Day serves as a vital reminder of the critical role that tourism plays in the global economy. By fostering economic growth and generating employment opportunities, tourism becomes a powerful engine for development in many regions. Moreover, the celebration of this day emphasizes the need to balance economic interests with the preservation of our planet’s invaluable natural and cultural heritage.

This year's theme, “Tourism and Green Investments,” shines a spotlight on sustainable practices within the tourism sector. It encourages stakeholders—governments, businesses, and local communities—to invest in eco-friendly initiatives that not only enhance the visitor experience but also protect ecosystems and cultural sites. Sustainable tourism seeks to minimize the negative impacts of travel, such as carbon emissions and resource depletion, while promoting biodiversity and cultural understanding.

By focusing on green investments Rahul Jain , the tourism industry can innovate to create responsible travel options that resonate with environmentally conscious travelers. This includes supporting renewable energy projects, promoting local products and services, and encouraging conservation efforts. As we celebrate World Tourism Day, let’s champion the idea that investing in sustainable tourism today will lead to a healthier planet and a lucrative tourism industry for generations to come.

In my opinion "Tourism" is the travel and stay of individuals outside their usual environment for leisure, business, or other purposes, involving the exchange of goods, services, and cultural experiences. World Tourism Day is celebrated every year on (September 27) #WorldTourismDay2024

Tourism and green investments are increasingly intertwined, as travelers become more environmentally conscious and destinations strive to maintain their natural beauty. Green investments in tourism can include:

- Sustainable accommodations and infrastructure

- Eco-friendly transportation and activities

- Conservation efforts and wildlife preservation

- Community-based tourism and cultural heritage preservation

These investments not only benefit the environment but also enhance the tourism experience, providing unique and authentic opportunities for visitors. Moreover, green tourism can:

- Create jobs and stimulate local economies

- Promote cultural exchange and understanding

- Support biodiversity and ecosystem conservation

Theme of World Tourism Day:

- 2024: "Tourism and Peace"

- 2023: "Tourism and Green Investments"

- 2022: "Rethinking Tourism"

- 2021: "Tourism for Inclusive Growth"

- 2020: "Tourism and Rural Development"

- 2019: "Tourism and Jobs: A Better Future for All"

This year's celebration, held in Tbilisi, Georgia, highlights tourism's potential to foster international understanding, cultural exchange, and global peace. It's a powerful reminder that travel can bridge gaps and build lasting connections between nations and cultures. By promoting sustainable tourism practices, we can create a more harmonious and peaceful world. The event features discussions on leveraging tourism for peace, reconciliation, and community empowerment, making it a crucial platform for industry leaders, policymakers, and local communities to come together.

To overcome some challenges, stakeholders must collaborate and adopt sustainable practices, investing in green technologies and community-based initiatives. By doing so, tourism can become a force for positive change, supporting both people and the planet.